This wasn’t the only time I’ve asked a group of people to get up early and work out in the rain, but they were the only ones that had to take a plunge in False Creek. For the launch of Tough Mudder in Vancouver, we planned a Breakfast TV Live Eye with Moustache Man. He put the group through a training program that includes crawling through the mud, climbing the side of the Canoe Bridge and finally jumping off into the water. Within a few days, the inaugural event sold out.