When Nabob throws you a challenge, you’ve got to dig deep — into the beans. Working with a partner agency, I created a unique campaign for the brands BOLD blends. Together, we delivered ‘high coffee’ across the country, hitting morning TV shows and engaging with top culinary schools to create pop-up cafe’s.
The campaign came alive on social media, with details on five city events and a how to guide for those who wanted to host their own high coffee at home. In Vancouver and Toronto, we worked with the Nabob team to incorporate sweet and savoury treats made with bold blends – think coffee cheesecake and espresso steak rub.