Consumer products regularly make appearances in film & television, but it’s rare for one to become the central theme of an entire production. We worked with Kokanee on a creative publicity campaign for the national premiere of The Movie Out Here.
With the production company handling standard publicity, we planned a media stunt in several cities across the country that involved seeding each city with ‘Sasq Masks’ to build buzz on social media sites. The Glacier Girls were also on hand to promote the premiere, which included contests and special appearances by the cast.
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