The team at Got-Junk brought us in to work on a big project – the creation of a marketing manual for their international network of franchise owners. Using existing materials and our own research, we delivered a 500+ page binder that offers modules on everything from online advertising to publicity stunts.
But this project was about more than straight copywriting. We immersed ourselves in the Got-Junk culture to ensure that we were able to provide a package that was on brand. Participating in head office meetings and conducting phone interviews with leading franchise owners helped us keep our copy aligned with this cutting edge company.
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